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Enhancing the travel experience for tourists in Savannah by addressing navigation challenges and promoting cultural exploration.
Tourists in Savannah
Tourists in NYC
When we consider the size and popularity of the two cities, Savannah welcomed nearly half as many tourists as New York City (in 2021). This is a relatively high number of visitors for the city of Savannah.
Research
Types of travelers visiting Savannah
Adventurer
Bachelorette
Explorer
Family
Field Research
The primary research primarily relied on interviews and surveys as the main data collection methods. We engaged with a diverse range of participants, including tourists, tourist guides, tour companies, and trolley owners in Savannah. Additionally, to gather survey responses, we strategically placed posters featuring QR codes in prominent tourist destinations throughout the city.
Understanding the Users
#enthusiast_adventurer
Maria, 28, Colorado
Maria, 28, Colorado
“It's all about fun exploration and creating unforgettable adventures."
#voyager
Jia, 34, Arizona
“It's about unraveling hidden gems, interacting with locals, and embracing the thrill of discovery."
#seasoned_vacationist
Jason, 65, Arkansas
"It was frustrating and time-consuming to find my way around without clear directions."
Insights
01
01
The lack of adequate information in city hinders tourist to navigate and compromises their comfort, makes it difficult to find their way around.
02
Tourists seek unique and lesser-known experiences, preferring off-the-beaten-path attractions over crowded tourist spots.
03
Tourists desire fun and engaging exploration and a prefer enjoyable experience that bring excitement and delight to their journey.
100+
Ideas
After
"Savannah Scapes" is a unique guidebook designed to lead you on a sequential journey through the city, with each destination being conveniently located close to the next. As you flip through its pages, you'll discover valuable coupons from our local partners, who are the cherished stores of Savannah, offering fantastic discounts.
What makes "Savannah Scapes" even more special is that as you tear each page along its perforations, you create a symbolic piece of Savannah that can double as a fridge magnet. This serves as a lasting souvenir, reminding you of your memorable Savannah experience.
Types of packs
Content
Content- Flip side
Revenue Generation
Ad Revenue from local businesses having their ads on the flip side.
Assets sales,
Selling Cost $19.90
Coupons
Channels
Retail store/ Souvenir Shop
Website
Online Marketplace
Expansion Plan
Collaborations with SCAD, tour agencies, and local businesses
Local tourism partnerships
Sustainable and ethical practices
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